K11 Food Playground
Set in one of Tsim Sha Tsui's prized, artsy malls – K11 Musea's food playground comes with a load of choices, which makes it a stomping ground for food bloggers. The food offerings consist of restaurants such as Azores Express, Bot Noodle, Eggwing, Ichisawa Ramen, as well as G Bar, which pairs seafood dishes and Italian cuisines with a selection of craft beer, cocktails, and desserts.
We specialized in integrated solutions for commercial interiors. This project encompassed a full scope of services including food concept, naming, branding, identity, packaging, art direction, and spatial design.
AfterBuild led the process from strategy to realization, delivering a cohesive brand and environment that aligned business goals with user experience. The design team produced 3D models, interior visualizations, and fabrication drawings to guide the project through client approval and construction. The final space merged narrative-driven branding with functional hospitality design.